Diego Dalla Palma - The New Era

 There are no unrealistic testimonials and no unreachable stereotypes of beauty.
 
The new image focuses on the product, the real protagonist of the brand.
 
In the new range consumers will find textures and colours chosen by professional make-up artists who require products to be easy to apply, effortless to blend and colours that match together perfectly.
 
A minimalist form prevails with the packaging. Soft rounded edging creates an elegant and very contemporary feel. Evident is the wonderful play of contrasts: the square and the circle, soft white and caviar black with shiny and matte finishes. The impact is a visually elegant product that is amazingly tactile.
 
Thanks to the make-up artists innovative formulations this latest generation of products are hyper comfortable,
combining treatment, comfort and long lasting colour.
 
Lipsticks with ginseng extract, vitamin E and almond oils
Mascaras with amino acid silks and antioxidants
Powder Blushes with vitamin A
Cream Compact Foundations with micronized pigments and spherical powders
Compact Powders with green tea and horse chestnut
Eye Shadows with ultra thin powders
  Nail Polishes with pure and intense colour